A guide to help you choose the right email marketing software for your business

View from above of a person typing on a laptop.
View from above of a person typing on a laptop.
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Investing in email marketing software is essential for any business, as it will enable you to stay in touch with your audience and target them with relevant communications. In this digital age, it’s a crucial tool to grow your business.

Though many struggle to choose the best software for their business, it doesn’t need to be a daunting task. I’ve put together a handy guide on what to look for in an email marketing provider, to ensure you’re choosing a service that fulfills the needs of your business.

A Good Email Deliverability Rate

The most important factor to consider when choosing an email marketing provider…


Employers are investing in specialist marketers with these niche skills

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Digital marketing is a valuable skill set, and the demand for it is higher than ever. With the world becoming increasingly digitalized and businesses investing in new technology, the marketing function must constantly evolve to keep up, becoming ever more complex.

I recently wrote an article about how to prepare for a career in digital marketing, where I touched briefly on choosing a marketing specialism. …


To end the productivity-guilt cycle, we must first acknowledge it

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It’s 9am and you’re scrolling through Medium. You click on yet another article with a clickbaity title like “here’s how I earn $10k by waking up at 4am every day” or “here’s how to adopt Jeff Bezos’ productivity hacks that allowed him to make enough money to fund a small country”.

Okay, so maybe I’m exaggerating a little, but you get the idea. I’m not saying you can’t find some excellent articles on the topic. I’m sure there are hacks out there that really can help you become more productive…


Six things to do before you start the job hunt

Woman sitting on a couch using a laptop
Woman sitting on a couch using a laptop
Photo by Brooke Cagle on Unsplash

So far, I’ve found my career in digital marketing to be incredibly rewarding. Though challenging at times, it offers flexibility, the chance to be creative, plenty of learning opportunities, and the ability to make a real impact in an organization. Furthermore, marketers are in high demand. Every company needs marketers, which means that you can work across different industries or specialize in an industry of your choice.

2021 has already seen a steep rise in demand for digital marketers, and I expect this trend will continue as more businesses move online and recognize the importance of having a solid digital…


Don’t give up on your writing dreams. It may feel bleak now, but it gets better

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I see you. Getting that 100th rejection email from your dream literary agent, or the magazine that your story was perfect for. You’ve written novel after novel that hasn’t gone anywhere and you’re too burnt out to consider writing another one. You ask yourself what the point is. You consider training to become an accountant like your mum suggested over dinner last Sunday. Maybe fiction writing just isn’t for you. Maybe you don’t have what it takes to make it as a writer and it’s always been an unattainable dream.

Trust me, I’ve been there many times and I know…


Create polished, professional content for your feed and stories in minutes

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Instagram is arguably the most important platform to master for a content creator. Its engagement levels far exceed Facebook; this benchmark report reveals that the median engagement rate across all industries is 0.98% for Instagram, but only 0.08% for Facebook.

Because Instagram is a photo-based app, it also gives you a brilliant opportunity to create a visual identity for your brand. It’s a useful way of engaging with your followers, conducting surveys, and sharing recommendations.

However, how much you get out of Instagram depends on the quality of the content you publish. So to help you get on top of…


If you’re running an e-commerce business on Etsy, here’s what you need to know

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When I first started making candles, it was just a bit of fun. My best friend and I bought a kit on Amazon and spent an evening getting wax all over our kitchen and ‘oohing’ with excitement as we poured our first proper candle. It was a proud moment. All of our friends and family who got candles for Christmas that year agreed.

Like many crafters, I didn’t start out making candles to sell them. But I soon came to love it so much that the…


A handy guide on how to include LGBTQ+ characters in your novel

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Disclaimer: This post contains affiliate links. If you use these links to buy something I may earn a commission.

Diversity: it’s the hot topic in today’s publishing world, and readers are increasingly keen to see their own unique experiences reflected in what they read. As someone from several different minority groups, it’s a delight to see more books being released about queer and BAME characters.

However, while this recent focus on diversity in literature is promising, it can be tough to write about a minority group that you…


A guide to getting the most out of email marketing automation

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Disclaimer: This post contains affiliate links. If you use these links to buy something I may earn a commission.

Ignore the haters. It’s 2020 and email marketing isn’t dead. It’s alive and kicking, and one of the most valuable tools in your arsenal if you’re running a business.

Not only is it a cost-effective marketing tactic, but it also works. In 2019, marketers reported an average of $42 return for every $1 spent on email marketing. …


Writing helps us deal with our feelings in a safe, controlled space

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Disclaimer: This post contains affiliate links. If you use these links to buy something we may earn a commission.

Living through a global pandemic is, no doubt, a terrifying and stress-inducing experience. It’s no surprise that so many people’s mental health is being affected, with a recent poll finding that nearly half of Americans feel that their mental health is being harmed by coronavirus.

Months on end of dealing with isolation, constant uncertainty, fear, and disruptions to everyday routines are compounding existing mental health problems and even causing…

Annmarie McQueen

Freelance & creative writer, digital marketer, candle-maker. Follow my creative writing blog for tips, resources and more at www.loreandink.com

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