Create polished, professional content for your feed and stories in minutes

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Instagram is arguably the most important platform to master for a content creator. Its engagement levels far exceed Facebook; this benchmark report reveals that the median engagement rate across all industries is 0.98% for Instagram, but only 0.08% for Facebook.

Because Instagram is a photo-based app, it also gives you a brilliant opportunity to create a visual identity for your brand. It’s a useful way of engaging with your followers, conducting surveys, and sharing recommendations.

However, how much you get out of Instagram depends on the quality of the content you publish. So to help you get on top of…


All these lives I could’ve lived, but did not want enough

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All these lives I could have lived

but did not want enough -

I spent my childhood rolling in wheat fields

filled my nothings with stories I stole

from the witch at the back of the wardrobe

from the orphan boy with magic in his veins

back then, I thought the world pliable, thought

I could dream things into existence

summon storms to swallow me up

cure me of my thunderbird heart

they said we were the lucky ones and I believed it

they said we could be anything…


This is the city of angels and fear

Photo by Daniel Seßler on Unsplash

7pm.

Oportoflowers.

Flowers in Porto and

Pink-lit lanterns strewn above

City square stone, painted

Faces on outcrop walls

Fire in the sky and fire from

Inside, feet dangling ledges

Boats moored to hard edges

The view from the barricades

As I toyed with the possibility of

Flying, falling

You pulled me back down by the waist

Away from the dancing bridge lights

Away from the streaming, flowing gold

This is the city of angels and fear but

I’ve forgotten the lyrics to that song

I think you would have wanted to see this.

8pm.

We are wandering, wandering

Finding this…


We all matter more than we realize

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Note: this article may contain spoilers for The Midnight Library by Matt Haig.

I’m a voracious reader. I usually read three books at once and treat Goodreads like a competitive sport. However, once I’ve read a book, I usually forget about it. I rarely find a book that makes me stop and think, or reflect on it for days afterward.

Ever since I finished Matt Haig’s The Midnight Library, I have done nothing but reflect. On myself, my life, and my priorities. It’s one of those rare books that uses fiction to probe the depths of what it means to…


Here’s how to get readers excited about the launch of your next book

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So you’ve edited your novel to perfection. You’re ready to self-publish it on Amazon and show it off to the world. You’ve even decided on a launch date. Now what?

Setting up a pre-launch marketing campaign is one of the biggest things determining the success of your book launch, and yet many authors skip this crucial stage. Starting early and getting large numbers of pre-orders for your book will put you ahead of the game, giving your book a boost up the sales rankings before it’s even been published. This sustained marketing is far more effective than a launch-day blitz…


Use dialogue to develop your characters and move your story forwards

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Dialogue is an incredibly important part of storytelling, and yet one of the things many writers struggle with the most. Having characters interact with each other is a key way for information to be revealed, plots to be moved along and things to happen. Dialogue is something you need to get right for your prose to be effective. So with that said, here are five things to keep in mind to up your dialogue game.

Use dialogue to develop your characters

No one wants to read pages of waffly small talk that isn’t going anywhere. Instead, use dialogue as a way to develop your characters and…


Every fantasy world is created from the building blocks of reality

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In an attempt to avoid the endless cycle of Coronavirus news and my own pit of existential despair, I recently started writing a fantasy novel for the first time.

It’s something I never thought I’d do. I usually write contemporary fiction, mainly YA novels in high school settings. The idea of writing an epic fantasy, with all the world-building that came with it, felt overwhelming.

But here I am, 20k words into a fantasy novel that has grabbed me by the heartstrings and refuses to let go. …


A guide to help you choose the right email marketing software for your business

View from above of a person typing on a laptop.
View from above of a person typing on a laptop.
Photo by Christina @ wocintechchat.com on Unsplash

Investing in email marketing software is essential for any business, as it will enable you to stay in touch with your audience and target them with relevant communications. In this digital age, it’s a crucial tool to grow your business.

Though many struggle to choose the best software for their business, it doesn’t need to be a daunting task. I’ve put together a handy guide on what to look for in an email marketing provider, to ensure you’re choosing a service that fulfills the needs of your business.

A Good Email Deliverability Rate

The most important factor to consider when choosing an email marketing provider…


Employers are investing in specialist marketers with these niche skills

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Digital marketing is a valuable skill set, and the demand for it is higher than ever. With the world becoming increasingly digitalized and businesses investing in new technology, the marketing function must constantly evolve to keep up, becoming ever more complex.

I recently wrote an article about how to prepare for a career in digital marketing, where I touched briefly on choosing a marketing specialism. …


To end the productivity-guilt cycle, we must first acknowledge it

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It’s 9am and you’re scrolling through Medium. You click on yet another article with a clickbaity title like “here’s how I earn $10k by waking up at 4am every day” or “here’s how to adopt Jeff Bezos’ productivity hacks that allowed him to make enough money to fund a small country”.

Okay, so maybe I’m exaggerating a little, but you get the idea. I’m not saying you can’t find some excellent articles on the topic. I’m sure there are hacks out there that really can help you become more productive…

Annmarie McQueen

Writer, poet, digital marketer, small business owner. Join my newsletter for fiction writing resources at https://loreandink.substack.com

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